Why Is My Skin Still Dry even when I Moisturise?

It’s frustrating to apply moisturiser regularly and still struggle with dry, tight, or flaky skin. If this sounds familiar, you’re not alone — dryness despite moisturising is a common issue, and it usually signals that something deeper is affecting your skin’s ability to retain hydration. Understanding why this happens is the first step to making your routine more effective.

The Role of the Skin Barrier

Your skin has a natural barrier made up of lipids, proteins, and cells that help retain moisture and block out irritants. When this barrier is compromised, moisture escapes more easily and external factors can penetrate the skin, leading to dryness and sensitivity. Even with a moisturiser, if your barrier isn’t healthy, hydration won’t stay locked in.

Using the Wrong Type of Moisturiser

Not all moisturisers work the same way. Some focus on sealing in moisture (occlusives), while others draw water into the skin (humectants) or help repair the barrier (emollients). If your skin is dry and flaky, a light gel or water-based product may not be enough. What you need is a moisturiser that includes a mix of hydrating ingredients like hyaluronic acid and glycerin, plus barrier-repairing agents such as ceramides or squalane. Without the right balance, your skin may lose water faster than it can absorb it.

Over-Cleansing or Harsh Products

Cleansing too often, using products with alcohol, or exfoliating aggressively can strip the skin of its natural oils. This leaves your skin exposed and more prone to dehydration. Even if you moisturise afterwards, the damage may already be done, and the skin may struggle to hold onto that moisture. Switching to a gentle, non-foaming cleanser can help reduce this problem.

Environmental and Lifestyle Factors

Cold weather, central heating, wind, and air conditioning all contribute to skin dryness by reducing humidity in the air. Long hot showers, harsh soaps, and even low water intake can make things worse. In these conditions, your skin needs extra help to maintain its hydration levels. Moisturising once a day might not be enough — especially if it's not applied right after washing, when the skin is still slightly damp and more receptive.

Underlying Skin Conditions

Sometimes persistent dryness isn’t about your products at all. Conditions like eczema, psoriasis, or seborrheic dermatitis can cause dry, irritated skin that doesn't respond to standard moisturisers. In these cases, over-the-counter products may not be enough, and targeted treatments or a professional diagnosis may be needed to get things under control.

When and How You Apply Moisturiser Matters

Timing makes a difference. Applying moisturiser immediately after cleansing or showering helps trap water in the skin. Waiting too long allows moisture to evaporate, making the product less effective. Rubbing it in too harshly or using too little can also reduce its benefits. Applying a generous layer gently and evenly, morning and night, gives your skin the best chance at staying hydrated.

Final Word

Dry skin despite moisturising is usually a sign that your routine needs adjusting — whether it’s the product type, how you use it, or external factors that are undermining your efforts. With the right approach, even persistently dry skin can become softer, smoother, and better protected over time.